We all know it’s pretty simple to throw some cash at something like Google or Facebook Ads in the expectation that it’ll get more traffic to our sites. This is essential for bringing quality leads and potential customers to your site – but what about organic traffic?
Paid advertising can be quick, easy and create a great return on investment for your business, but, it shouldn’t be the ONLY route you go down. Building up organic traffic can be a pain but it’s a worthwhile investment and you could build your strategy to not cost you a single penny!
So let’s get started and see the top tips for bringing massive amounts of traffic to your site.
No. 1 – Referral Sites/Online Directories
What do we mean when we say “referral sites“? Well it’s pretty straight forward. These are sites that have referred visitors to your site by clicking a link.
An easy and often FREE option is to list your business in an online directory. Yelp, TripAdvisor or Yell are examples of online directories that can send potential customers looking for your services or products to your website. Some of these sites even offer paid options if you wish to promote your business. This might result in higher amounts of relevant traffic to your site.
Another great type of referral site is public forum sites. Places like Quora or Yahoo Answers can have many industry relevant questions or queries. This can be a great way to make that connection with your target market and link the URL to your website.
No. 2 – Organic Social Media Links
Social is by far one of the most effective ways of communicating with relevant people for your business. Organic posting doesn’t cost you a cent, but, it can be hard to break through the noise with the short attention span that people have.
You need to hit the right people with links that they’ll want to click on. Often it’s about trying to appear “less sales-y”. Recommending they read a blog, do an online quiz, watch a fun video are excellent ways to initially bring people onto your site.
Hitting relevant people with things they want to see and hear is the goal of running an effective social media account. Start by identifying what your target audience engage with and tailor your site to match this. Then start to post with links to this content, if your following on social media is quite low consider boosting this content.
A golden rule of social media (and also life) is “don’t half ass two things when you can whole ass one thing.” Pick your platforms wisely and stick to two or three that your potential clients mostly use. Trying to keep so many balls juggling in the air will only hinder you later on.
No.3 – Search Engine Optimisation – SEO
You’ve seen the letters SEO everywhere but do you know exactly what they mean? Search Engine Optimisation refers to improving the efficiency of your site to boost traffic from the likes of Google and Bing. And, yes this refers to coming up no.1 in the search listing.
There isn’t an ultimate secret for coming up first on Google’s search. The key is being the most relevant page for what someone is searching. While also having an easy-to-use and quick loading site.
You may have heard the term “keyword” used when referring to SEO. Keywords refer to the words used in our site that call upon the search terms that people type into Google & Bing. Choosing what keywords you focus on is the first step in an effective SEO strategy.
If you’re a relatively small site with less than a thousand visitors a day you might want to stick to long-tail keywords. This means creating niche phrases or sentences to call up that search term.
For example, “Nab a cab in Greater Manchester with Quick Qars” is a long tail keyword. By putting in more niche information about your business you will start to appear in a search term for “taxi company in manchester.”
Google Search Console is a great place to start when it comes to understanding what search terms people use to click on your business. You can also audit your site’s pages and check how it performs with the URL inspection tool.
No. 4 – Email Marketing & Newsletters
Email marketing is one of the toughest platforms to get right. With GDPR regulations in the EU and our folders filling up with spam emails it can be hard to grab the attention of your email list.
That’s why our advice is similar to social media, keep it relevant and keep it exclusive. To avoid people deleting your emails or unsubscribing you want to keep people engaged. Offering discounts isn’t the only thing to entice people to receive your emails. Use this opportunity to involve them. Ask them to join a webinar, download a helpful document, provide a mood booster or have them ask you questions.
Remember that if someone’s signed up to your email list, chances are they’ve already been through your site. Make sure you’re sending them to pages with content that they’ve not already seen before. Or better yet, set up lists with what they’re interested in so you know what exactly they want to be targeted with.
No. 5 – Direct Marketing
What is direct traffic? Putting it simply this is traffic that isn’t clicked on and instead people type your URL into their search bar. They come directly to your website and bypass Google & Bing.
Direct traffic usually comes from someone either 1) knowing about your business before hand or 2) seeing your URL and typing it in. Direct traffic all comes down to memory, how easy is it for someone to remember your brand name.
With something like McDonalds or BooHoo we all know how to get directly to their site by typing it their URLs. They’re simple and easy to remember and both have loyal fanbases set up through effective brand awareness campaigns.
All your messaging either in print, radio, outdoor, TV or digitally should have a call-to-action telling people to visit your site. A clever phrase such as “Compare The Market.com” is constantly referenced every time you hear it.
As a result direct marketing can be an indirect way of measuring the impact of your overall branding. If it’s high you know that your brand is growing awareness.
This has been our top tips for getting relevant traffic to your website in 2021. If you have any questions or would to find out more about what we can do for your business, head over to enquire today. We’re here to help!