Categories
Marketing Advice

10 Most Accurate Ads Featured in The Simpsons

Looking back on The Simpsons, the show which I quote almost daily, I noticed some intelligent and down-right satirical advertisements built into the show. From Homer’s ‘Mr Plow’ television ad to the ‘Don’t Eat Beef, Eat Deer’ billboard. These commercials mock the ironic reality of the advertising industry as a soulless, money-grabbing and sometimes malicious endeavour. So at […]

Categories
Social Media

Using Emojis In Your Marketing Comms :)

We all know that emojis are 💯. In other words, they’re very popular to use. That’s an undeniable fact. Many people believe emojis are infantile and show a lack of writing skills. Currently, 3,521 emojis are out in the wild. There’s a lot we can learn from our use of emojis, such as how our […]

Categories
Marketing Advice Social Media

Advertising With TikTok – What You Need To Know

Millions of people around the world tune into TikTok’s content and videos. It’s understandable why it’s so popular given that viral content booms on the platform. So what are the advertising opportunities for your business with TikTok ads? You’ll know already that video content is certainly the future of digital marketing advertising. With 64% of consumers say […]

Categories
Marketing Advice Social Media

Social Media Videos That Lead To Sales

Video should be part of any successful digital marketing strategy. Your website is 53 times more likely to show up on page one of Google if you have a video on your website. (Source: Forrester.com) Ever since Google purchased Youtube, there’s been a significant increase in how video can affect your search engine rank. Video […]

Categories
Marketing Advice Social Media

7 Social Media Trends Fuelling 2021

Are you tracking the direction social media is heading in? Big picture trends can be an eye opener for both big and small businesses to get ahead of the curve. 2020 was a challenging year for all – with so many businesses having to channel social media avenues to reach their target audiences. Today we […]

Categories
Social Media

Facebook Banned Us From Advertising With An LGBT+ Business

Hutch Marketing work with many businesses big and small with the knowledge that behind those flashy logos are real people with a voice to be heard. When we take on a client we do our best to help them to tell their story. That is the pledge we make. In the recent months, we’ve been […]

Categories
Business Advice Social Media

Targeting Students Virtually During the Pandemic

Many businesses target students, especially during those first few months back on campus. However, with growing cases and local lockdowns across the UK – now is the time for these companies to find new ways to communicate with this audience. Due to the pandemic, many large scale events and numbers of students on campus has […]

Categories
Business Advice Marketing Advice

Making The Change: How To Digitally Transform Your Business

Technology has become essential in the ways we live our lives to how we do our jobs at work. This also means expectations are high for businesses to integrate digital into how they operate everyday. With a rapid increase of digital alternatives to the face-to-face ways we used to operate. Covid-19 has no doubt touched […]

Categories
Marketing Advice

What Marketers Should Be Doing Right Now

It goes without saying that these are very unprecedented times for business and the world. Marketers are doing everything they can to keep their audience engaged and active while businesses try to figure out ways to resume “normal” operations. As things are constantly changing and uncertainty is something we all collectively feel, it’s more important […]

Categories
Marketing Advice

COVID-19: What it means for your marketing

It’s understandable that COVID-19 has impacted businesses differently depending on their industry, structure and operations. If your business relies on footfall or customers visiting your location the likelihood is you’ve been hit hard by the impact of the lockdown. However, if you happen to sell hand sanitizer or benefit consumers during their time at home […]