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Marketing Advice

10 Most Accurate Ads Featured in The Simpsons

Looking back on The Simpsons, the show which I quote almost daily, I noticed some intelligent and down-right satirical advertisements built into the show. From Homer’s ‘Mr Plow’ television ad to the ‘Don’t Eat Beef, Eat Deer’ billboard. These commercials mock the ironic reality of the advertising industry as a soulless, money-grabbing and sometimes malicious endeavour. So at […]

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Business Advice Website Advice

Google Launch a New Ad Service to Aid Local Business

Google have launched a new Local Service Ad format to help support local businesses. These ads help boost visibility and connect independent professional businesses with customers in their local area. People searching “available near me” is on the rise. This is due to a combination of COVID-19 lockdown and government sponsored initiatives to support local […]

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Marketing Advice Social Media

Engaging With Your Audience Using Social Media Holidays

When we talk about Social Media Holidays, the first thing that usually comes to mind is Christmas. Of course this is an important time for posting – but a secret marketing trick is focusing on more niche holidays and making them work for your business. We’re talking about something like #NationalHatDay. Who decided when National […]

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Business Advice Marketing Advice

Coronavirus: What Help is Available To Small Businesses

The year of 2020 has been a roller-coaster for both businesses and people alike. Industries of all sizes across the UK have felt some sort of impact from the COVID-19 pandemic – with many facing tough decisions in order to survive through the lockdown. If your business has been closed during the lockdown, now may […]

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Marketing Advice

What Marketers Should Be Doing Right Now

It goes without saying that these are very unprecedented times for business and the world. Marketers are doing everything they can to keep their audience engaged and active while businesses try to figure out ways to resume “normal” operations. As things are constantly changing and uncertainty is something we all collectively feel, it’s more important […]

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Marketing Advice

COVID-19: What it means for your marketing

It’s understandable that COVID-19 has impacted businesses differently depending on their industry, structure and operations. If your business relies on footfall or customers visiting your location the likelihood is you’ve been hit hard by the impact of the lockdown. However, if you happen to sell hand sanitizer or benefit consumers during their time at home […]