Hutch MarketingPure Paw Paw UK is a health & beauty balm with natural healing properties made from fresh papaya fruit in Australia. Perfect for dry, cracked lips and skin.
The brand looked for creative input and social media management for their growing Instagram and Facebook page. The results were very well received.
To increase the social following of the brand’s Facebook & Instagram pages. Raise the brand awareness of the products and their benefits to the target market. Get more clicks from social to the website – ensuring all purchases are recorded.
The client had specific demographics they wanted to target and make aware of their product.
With these goals in mind, we pitched a social media package that focused on using boosted organic posts to build awareness and targeted ads which tracked visitors to the online shop from Facebook & Instagram.
Visitors to the site who didn’t purchase were targeted with specific re-targeting ads to get them to complete their purchase.
Working with Pure paw paw
Our goal was to create content that would be engaging with the target audience. Using influencers to share our content with their followers was highly influential on this campaign.
“After we met with Hutch to discuss our goals and aspirations for the campaign, they shared so much knowledge and information about how we could increase our social following and ROI. We started with a brand awareness campaign which lead us to build our following over time.
They later helped us put together some social media ads to hit our target audience and send traffic to our site. We’re glad we took the time to meet with Hutch and will continue to work with them in the future.”
– Katja – Pure Paw Paw
