Hutch MarketingProud Geek is a specialist retailer of LGBT+ entertainment and media, offering a wide selection of new and catalogued titles from the past 25 years.
Proud Geek’s aim is to be your one stop shop for everything geeky that’s LGBT+ centric..
To help increase traffic to their site & grow sales using social media ads during the Christmas period.
Proud Geek also wanted to grow their organic reach by building up their following on Instagram & Facebook.
A number of social ads aimed at different objectives for directing traffic to the website and engagement campaigns.
They wanted to create images and videos that showcased their wide range of products and could be used across social platforms. These creative assets were then used in ads to target audiences who visited the website but didn’t purchase.
Ads were also sent to their target market with engaging content to grow their social following.
Through dynamic creative, targeted audiences and catalogue sale ads the campaign resulted in ads serving 100,935 impressions over the two month period.
A blog page was also setup and created by Hutch Marketing to direct traffic from Google to the site and create that customer journey.
Along with reaching a high volume of people from their target market, the ads also resulted in a growth of their follower base and add to carts on their website.
Total number of impressions served over the length of the campaign
Total number of people that were exposed to the ads.
Total increase in followers on Facebook & Instagram
“As a new startup we initially struggled with increasing site traffic and building our social media presence. Hutch Marketing was able to put together a fun and comprehensive campaign which boosted sales in the lead up to Christmas and gave us the tools to advertise profitably as we grow.
Working with Hutch Marketing has been a genuinely enjoyable experience and I’d highly recommend them to anyone looking to grow their business”
– Tom Buckle from Proud Geek