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Marketing Advice

10 Most Accurate Ads Featured in The Simpsons

Looking back on The Simpsons, the show which I quote almost daily, I noticed some intelligent and down-right satirical advertisements built into the show. From Homer’s ‘Mr Plow’ television ad to the ‘Don’t Eat Beef, Eat Deer’ billboard. These commercials mock the ironic reality of the advertising industry as a soulless, money-grabbing and sometimes malicious endeavour. So at […]

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Marketing Advice Social Media

Advertising With TikTok – What You Need To Know

Millions of people around the world tune into TikTok’s content and videos. It’s understandable why it’s so popular given that viral content booms on the platform. So what are the advertising opportunities for your business with TikTok ads? You’ll know already that video content is certainly the future of digital marketing advertising. With 64% of consumers say […]

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Marketing Advice Social Media

Social Media Videos That Lead To Sales

Video should be part of any successful digital marketing strategy. Your website is 53 times more likely to show up on page one of Google if you have a video on your website. (Source: Forrester.com) Ever since Google purchased Youtube, there’s been a significant increase in how video can affect your search engine rank. Video […]

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Marketing Advice Social Media

7 Social Media Trends Fuelling 2021

Are you tracking the direction social media is heading in? Big picture trends can be an eye opener for both big and small businesses to get ahead of the curve. 2020 was a challenging year for all – with so many businesses having to channel social media avenues to reach their target audiences. Today we […]

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Marketing Advice Website Advice

Top Tips For Getting Traffic To Your Site in 2021

We all know it’s pretty simple to throw some cash at something like Google or Facebook Ads in the expectation that it’ll get more traffic to our sites. This is essential for bringing quality leads and potential customers to your site – but what about organic traffic? Paid advertising can be quick, easy and create […]

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Marketing Advice Website Advice

10 Best Web Directories To List Your Business For Free

Building links to your site is certainly one of the most challenging parts to SEO. Search engines have begun penalising sites which have a high number of clicks from untrusted sites – which is why it’s important to have links from trusted sources. Today we’re looking at some of the best online directories around and […]

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Business Advice Marketing Advice

Making The Change: How To Digitally Transform Your Business

Technology has become essential in the ways we live our lives to how we do our jobs at work. This also means expectations are high for businesses to integrate digital into how they operate everyday. With a rapid increase of digital alternatives to the face-to-face ways we used to operate. Covid-19 has no doubt touched […]

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Marketing Advice Social Media

Engaging With Your Audience Using Social Media Holidays

When we talk about Social Media Holidays, the first thing that usually comes to mind is Christmas. Of course this is an important time for posting – but a secret marketing trick is focusing on more niche holidays and making them work for your business. We’re talking about something like #NationalHatDay. Who decided when National […]

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Business Advice Marketing Advice

Coronavirus: What Help is Available To Small Businesses

The year of 2020 has been a roller-coaster for both businesses and people alike. Industries of all sizes across the UK have felt some sort of impact from the COVID-19 pandemic – with many facing tough decisions in order to survive through the lockdown. If your business has been closed during the lockdown, now may […]

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Marketing Advice

What Marketers Should Be Doing Right Now

It goes without saying that these are very unprecedented times for business and the world. Marketers are doing everything they can to keep their audience engaged and active while businesses try to figure out ways to resume “normal” operations. As things are constantly changing and uncertainty is something we all collectively feel, it’s more important […]